Madhuri Dixit was announced as the brand ambassador for Mahakosh a brand of Ruchi Soya Industries Limited, a manufacturer of edible oil, at an event held in Mumbai on Thursday.
The company also announced that it would shortly be unveiling a mass media campaign featuring the actress, for Mahakosh refined Soyabean oil.
“Mahakosh has a tremendous heritage and goodwill across the country and the brand has ambitious plans for the future. It offers consumers an excellent value-for-money proposition. I am extremely excited to partner with Mahakosh," Madhuri said.
"Edible oil is the most essential part in cooking and I am glad to be endorsing one which I truly believe to be healthy, nutritious and cholesterol free,” she added.
She came to the event in a red and golden anarkali suit. She looked lovely.