After launching a dance app, Madhuri Dixit Nene got a new range of apparel line in her name. In an interaction with DNA, Madhuri spoke extensively about this clothing range named Madz. She said, “Madz and Timeless were two concepts which seemed to fit who I am. For Madz, we wanted to create a pret line of clothing that epitomised my approach to life: outstanding quality, great values, and good for everyone.”
Her love of doodling gave her the idea to capture it as art. The actor said, “Many may know that I love to draw and doodle. Throughout my career, my art represented the greater tapestry of what was going on around me. In this sense, the doodles were born on the sets of Bollywood. We thought it would be amazing to capture this art and put it onto a fun, comfortable clothing line for everyone.”
Madhuri has thousands of doodles and drawings which she will put into use in her clothing line. Madhuri is also keen on making comfortable dance apparel wear. Currently creating dance-friendly tees, Madhuri told the daily, “We are working on variety of workout apparel for dance and other activities including leggings, hip-hop pants, hoodies. Madz is all about looking good, feeling good and being part of something. Live the life you always wanted to live!”